Remy Meijers Collection

To achieve the perfect balance Remy Meijers prefers to design furniture himself in the interior projects. This has resulted in an exclusive collection from tables to seating furniture to accessories. We developed a branding concept to promote the collection and signing for the Lightboxx showroom in Nijkerk.

Sales tools and signing

Remy Meijers asked Smel to develop sales tools for prospects in the high-end housing market and collection dealers. We designed a ring binder with a price list and folding poster as a handout that explains the collection and other activities: interior architecture and collaborations. The Remy Meijers Collection can be seen in the Lightboxx showroom in Nijkerk for which we developed the signing.
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High-end luxury appearance

The incentive is a large format poster folded to pocket format printed on fine art paper. The signing consists of the Collection logo and is visible in 3 places in the showroom and is made of high-quality plastic. The price list ring binder with linen cover is practical and the 150-page interior specially designed by us.
Remy Meijers Collection
Remy Meijers

René Gonkel

Paul Geerts
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