The fairytale world of Menno Kroon has various activities at two locations, the studio in Amsterdam and the event location in Cothen. The request was to create one rich online experience where the visitor can get to know everything. Getting the right content is a challenge with any website. To create an exciting customer journey, we came up with a new text and photography concept. Menno in the picture as a passionate craftsman and curator of unique products. Besides, we have developed an integrated webshop with unique features such as a subscription form.