Identity with a ‘stealth’ touch
Premium, innovative performance. Starting points for the appearance of the new logo for The Dyneema project. As a basis, we adopted the blue diamond from the Dyneema logo and translated it into a line version in black and white with a ‘stealth’ feeling. The font with sharp corners is futuristic and innovative. We have rolled out the identity to a website, a retail magazine, advertisements, and POS material.