Create your personal perfume
Themes such as ‘Forgotten perfumes’ and ‘Heritage Collection’ served as choices in Rituals briefing. We came up with the ultimate personalization of a perfume for Rituals. Inspired by emotions, beautiful memories, and travels, Smel came up with the Talisman concept. A scent can evoke memories like looking at photos in a photo album. A custom-made perfume that you compose yourself by choosing scent, bottle, cap and Talisman necklace.